How to visualize the sound insulation of a special laminate with integrated cushion pad? The idea was to show 3 different floors with the same situation that the consumer can see and especially hear the difference. The first is the conventional floor, the second with about 25% reduction of footfall and the third with about up to 50% reduction. So we engaged a dancer and here we go. The recording was done on HDV and edited with FinalCut and AfterEffects.